Privacy Policy

Last updated: 31 August 2026

Wirral Trades respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information we collect, why we collect it, how we use it, when we may share it and the rights you have in relation to your information.

1. Who we are

Wirral Trades is a local platform designed to connect customers with independent tradespeople across the Wirral.

2. Information we collect

Depending on how you use Wirral Trades, we may collect information including:

• Name
• Business name
• Telephone number
• Email address
• Postcode
• Trade or type of work
• Areas covered
• Website or social media details
• Information about jobs posted through the platform
• Information you provide when contacting us

We will only ask for information that is reasonably necessary for the services we provide.

3. How we use your information

We may use your information to:

• Register and manage customer and trade accounts
• Process job enquiries
• Match jobs with suitable local tradespeople
• Allow registered tradespeople to view relevant available jobs
• Allow customers to select tradespeople they would like to quote
• Facilitate introductions between customers and tradespeople
• Communicate with you about your account or enquiry
• Operate, maintain and improve Wirral Trades
• Prevent misuse, fraud or abuse of the platform
• Meet our legal and regulatory obligations

4. How job information is shared

Registered tradespeople may be able to see relevant job information through the trade area of the website.

Customer contact details will not normally be provided to a tradesperson simply because they have expressed an interest in a job.

Where a customer chooses a tradesperson to provide a quote, we may then share the information necessary to allow the customer and tradesperson to contact each other.

We only intend to share information that is reasonably necessary for the relevant introduction or service.

5. Our lawful basis for using your information

Depending on the circumstances, we may rely on one or more of the following lawful bases under UK data protection law:

• Contract: where processing is necessary to provide a service you have requested or to take steps at your request.
• Legitimate interests: where processing is necessary for the operation and development of Wirral Trades and does not unfairly override your rights and interests.
• Legal obligation: where we need to process information to comply with a legal requirement.
• Consent: where we specifically ask for your consent for a particular use of your information.

We will identify the appropriate lawful basis for the particular processing activity involved.

6. Who we may share information with

Depending on how you use the service, information may be shared with:

• Suitable registered tradespeople
• Customers involved in a selected quotation or introduction
• Website, hosting and technology service providers
• Payment providers where payments are processed
• Professional advisers where reasonably necessary
• Authorities or other organisations where we are legally required to do so

We will not sell your personal information to third parties.

7. Marketing

We will not use your personal information for direct marketing where we are not permitted to do so.

Where applicable, we will provide an appropriate opportunity to opt in to marketing communications.

8. How long we keep information

We will keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including where necessary for legal, accounting or dispute-resolution purposes.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

9. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet-based service can guarantee that information transmitted or stored electronically will always be completely secure.

10. Your data protection rights

Depending on the circumstances, you may have rights including:

• The right to request access to your personal information
• The right to request correction of inaccurate information
• The right to request deletion of your information
• The right to request restriction of processing
• The right to object to certain processing
• The right to data portability in certain circumstances
• The right to withdraw consent where processing is based on consent

To exercise your rights, contact us at:

11. Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time as Wirral Trades develops or as data protection requirements change.

The latest version will always be made available on this website.

13. Contact us

If you have any questions about this Privacy Policy or how Wirral Trades handles personal information, please contact: